There is no context for the customer to understand how soon is soon. The point is the same-a coming soon landing page can look stagnant and forgotten without a countdown. Or, if you don’t know the exact date of launch, you can be more general and say “arriving this fall” or “out in time for Christmas.” You can do this by setting an actual, physically changing countdown clock. One way to help increase your coming soon pages conversion rate is to set a countdown. So don’t settle for other oft-quoted numbers, like 2% or 3%. We’ve talked about how the top 25% of landing pages can convert more than 5% of their visitors. While a coming soon landing page is unique, there’s still the same mechanics of getting someone who lands on your page to convert. You can set this to go off after a few seconds. Pro tip: Set up a splash page that triggers before the user leaves your page. So there should be social media buttons (more on this below) and there should be one form to fill out. This is because by cutting distractions the reader is focused solely on the core message of the coming soon page. Companies have shown that not including those navigational links can increase conversion by 100%. #Coming soon sign plus#Let’s say you have a coming soon landing page up, plus your site has several other pages (About us, FAQ, Contact Us, etc). There are only so many things for a customer to do on the page. The more you give a user to register on your coming soon landing page the greater the risk of losing them. A traditional landing page can get away with two or three forms to fill out.īut when you’re announcing the arrival of a new site or product, you want your customer’s focus to be laser-tight-because you’re only offering one thing: an email signup. Have only one form to fill outĪ coming soon landing page is different from a traditional landing page. Plus, customers who want more information can click on the CTA button “Play Demo Video.” 2. Then, TeekTak has a nice clean place to put your email address, with a clear call to action (“Join Waiting List”). And while that emotional resonance is felt right away, TeekTak adds just enough of a descriptor to put real-life examples in our head: Time tracking. Any freelancer can tell you the hassle of logging hours and using different invoices for each client. The headline: Your Freelance Business, Simplified. Let’s look at how TeekTak does this in the example below. Both should speak to what you’re offering and how it’s going to help improve your customer’s life. To do this, focus on your headline and a short descriptor. The second message is: To stay in the loop, do Y (as in sign up for our newsletter or product launch). The first message is: You’ll like this new product because of X. With a coming soon landing page, less is more. Here are our five best tips for creating compelling coming soon landing pages that will entice your prospects-and keep them coming back! 1. 5 tips for creating a winning coming soon landing page Now that we’re clear on what a coming soon landing page and what to avoid, let’s look at what makes a coming soon page a winner. You don’t want to give away the whole plot! #Coming soon sign movie#Remember, your coming soon landing page is like a movie trailer. Stay away from coming soon landing page templates, and instead focus on making something that matches your brand. By putting up a simple in construction template, you’re telling your customer that you’re in construction but nothing else. Every part of your website should be doing at least two things. Don’t just put up a generic maintenance mode template.That means there are also things you’ll want to avoid in your coming soon landing page. Or registering for an event.īecause launching your product or service is a party, and the coming soon page is the party invite. You want it to also get a sign up (or some sort of action) from your customer. That’s right, it’s not enough if your coming soon landing page just announces your new service.
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